Leonard Mazilu

Leonard Mazilu

Leonard Mazilu

Bucharest, Constanța, Timișoara - Romania

+40 743 555 056

contact@leonardmazilu.ro

www.leonardmazilu.ro

General Manager

Brand Management / Training and Personal Development / Strategic Positioning

About Me

Leonard is a dedicated and talented professional with proven results in marketing, sales, coaching, and business management. His expertise in creating and leveraging market tools, along with his successful managerial approach, has led to growth in key markets and the implementation of major projects. Leonard has strong leadership abilities and the capacity to build and guide high-performing teams. He excels in communicating across all levels, both with management and suppliers, ensuring successful outcomes through his personal management vision.

Skills Gained Over Time

Market Strategy Planning
Market Entry Strategies
Collateral Market Development
Business Administration
Training and Development
Team Building and Management

Professional Experience

Branch Director - Autoklass Timișoara
September 2021 – Present

Autoklass Honda and Premium Used Vehicles Dealer

Reorganized the branch during a challenging time, expanding operations and improving performance.

Main Responsibilities:

  • Reorganized the entire company operations;
  • Optimized and reduced costs;
  • Developed sales and aftersales teams;
  • Extended working hours, becoming the only location open until 8 PM and on Saturdays until 2 PM;
  • Involved department managers in decision-making processes;
  • Engaged employees to create synergies for improving customer satisfaction and achieving a superior CSI;
  • Successfully made the branch profitable and satisfied shareholders;
  • Continuously expanding, aiming to become the most exclusive used car showroom in Romania.
Executive Managing Director
August 2017 – August 2021

InMotion Fitness First - Constanța

Led the best fitness club in Constanța and worked with my team to ensure it became the top club in Romania.

General Manager
August 2013 – August 2017

Opel Dealer - Bucharest

Responsible for reorganizing the company, streamlining costs, and restructuring management to improve efficiency.

Main Responsibilities:

  • Reorganized the entire company structure;
  • Optimized costs and operations;
  • Restructured management to improve efficiency and reduce costs;
  • Adapted employee mindset to better meet customer needs;
  • Involved department managers in decision-making;
  • Focused on customer satisfaction, resulting in higher CSI scores;
  • Encouraged employees to seek recommendations from clients, demonstrating quality differences from past experiences.
Commercial Director
September 2011 – August 2013

ESPE RO / TIMEUROSEI - Timișoara

Introduced a new mindset in the electrical materials division, maintained a stable position in the market during the financial crisis, and worked on increasing market share.

Key Achievements:

  • Shifted employee mindset from "discount" to "quality products and services";
  • Trained sales and marketing teams on healthy growth strategies through honest negotiations;
  • Maintained and expanded customer and supplier networks;
  • Implemented KPI systems to track performance, resulting in improved CRM outcomes;
  • Established a new commercial division for renewable energy;
  • Presented business plans to potential investors, both regular and opportunistic clients.
General Manager
May 2010 – September 2011

AUTOITALIA Romania - Bucharest

Managed all operations across showrooms, developed the used car sales department, and led sales teams for Maserati and Infiniti brands.

General Manager
January 2008 – May 2010

Tiriac Auto Constanta - Mercedes-Benz, Ford, Hyundai Dealer

Organized the start-up of a new dealership in Constanța, overseeing recruitment, showroom setup, and service operations.

Key Achievements:

  • Achieved significant market share and positive EBITDA in a short time;
  • Reached 100% sales target in 18 months compared to competitors who achieved only 25%.
CEO
June 2006 – December 2007

Ovidius Protguard Constanța

Led efforts to improve service quality and increase business turnover through staff training and process improvement.

Key Achievements:

  • Doubled business turnover through effective processes and client acquisition;
  • Expanded client base with significant fleet sales.
Sales Director
November 2004 – June 2006

AUTOCOMO Constanța, Dealer Fiat, Alfa Romeo, Lancia, SsangYong

Built a new sales team to boost performance, then took charge of the marketing department, organizing key projects to enhance brand image.

Key Achievements:

  • Increased unit sales from 198 in 2004 to 550 by mid-2006;
  • Boosted market share by 2%;
  • Personally led large fleet sales, including 600 vehicles for ENEL.
Commercial Director
November 2003 – November 2004

HOLDING AUTO KAMSAS - Dealer Opel, Chevrolet, Mazda, Volvo - Constanța

Launched new brands (Chevrolet and Mazda) and boosted sales of existing ones.

Key Achievements:

  • Achieved top sales for Chevrolet in Romania and Bulgaria within months of launch;
  • Improved staff performance and increased wages through new procedures.
Head of Financial Services
November 2000 – November 2003

Constanța Shipyard

Handled all company financial matters, including credit negotiations, and was part of the negotiation team.

Economist
May 1999 – June 2000

Mangalia Daewoo Shipyard

As a newcomer to the financial field, I quickly learned to handle requests, prepare financial reports, and represent the company in contract negotiations.

From Supervisor to Deputy General Manager
October 1993 – July 1998

Franceromain, Făgăraș

Rose from Supervisor to Deputy General Manager, responsible for sourcing high-quality, competitively priced wood for production.

Education and Specific Training

 
April 2012

ESPE ITALIA

 
March 2012

Certified AutoCAD Professional
CNFPA - Timișoara

 
September – December 2011

ESPE SUNPARC ITALIA

 
October 2010

Certified Sales Trainer and Management Consultant
CNFPA - Bucharest

 
September 2006

Postgraduate Level
Business Management - Sales Team Management
Academy of Economic Studies - National Institute of Economic Development, Bucharest

 
2005

Postgraduate Level
Business Management - Negotiation and Direct Sales Techniques
Academy of Economic Studies - National Institute of Economic Development, Bucharest

 
April 2000

Postgraduate Level
International Accounting Standards
Academy of Economic Studies - National Institute of Economic Development, Bucharest

 
1993 – 1998

Bachelor's Degree
International Economic Relations
University Studies - Academy of Economic Studies, Bucharest

Language Skills

Language Listening Reading Speaking Writing
English B2 (Advanced) B2 (Advanced) B2 (Advanced) B2 (Advanced) B2 (Advanced)
French B1 (Intermediate) B1 (Intermediate) B1 (Intermediate) B1 (Intermediate) B1 (Intermediate)
Italian B2 (Advanced) B2 (Advanced) B2 (Advanced) B2 (Advanced) B2 (Advanced)

(*) European Framework for Languages

Skills and Competencies

  • Team Spirit – Worked in various teams.
  • Leadership – Led teams and company staff.
  • Intercultural Competence – Experienced in multicultural environments (e.g., Korean, Israeli, Italian).

Organizational Skills

Organizational skills have been essential in my management roles, from company start-ups to leading existing teams.

Computer Skills

Proficient with all Microsoft Office programs and HTML knowledge.

Other
  • Ability to make quick, firm decisions, handle stress, deadlines, and adaptability.
  • Driver's license, categories B and D1.
  • References available upon request.




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